I John 4:8 reminds us that “God is love” and to fully appreciate the context of this passage you have to also read verses 9-10.
Essentially, the love of God is God’s act in sending Jesus Christ. God, who is the very essence of love is concerned about our salvation and receiving us into fellowship with Himself. In loving us God gave us Himself, and in giving us Himself, He has given us the greatest blessing, because God has nothing higher or greater to give than Himself (Jesus), and in giving us Himself (Jesus), He has given us every blessing
Thankfully, God’s love is not contingent upon our love for Him, or any reciprocity of love to Him. God’s loving is also not conditioned by any worthiness on our part. “We love God [only] because He first loved us” (1 Jo. 4:19). God loves because He loves. I repeat love is the essence of His being—His very nature. God loves us out of His good pleasure.
Unfortunately, too many people believe that God either stopped loving them or never loved them because of past failures, sins, inconsistencies, mistakes, and lapses in passion. If that’s you today, I want you to know there’s absolutely nothing you can ever do to make God love you any more or less!
Lastly, while God’s love is unconditional, salvation isn’t! If God is calling you to receive His perfect gift (Jesus), the time is now! God has personally invited you to open your heart to His love (Jesus) and when you do, I guarantee that you will not regret it!